How to Build a Lead Enrichment Workflow That Actually Runs Itself: The Step-by-Step Implementation Guide for B2B SaaS Teams (2026)

Lead enrichment workflow automation diagram showing trigger enrich score route and notify steps for B2B SaaS teams using Clay HubSpot and Make in 2026

Most B2B SaaS teams spend 20 to 40 minutes researching every lead manually before writing a word of outreach. This guide shows the exact step-by-step build for a lead enrichment workflow that triggers the moment a lead enters your system — enriching, scoring, routing, and notifying your rep in under 90 seconds.