Clay enrichment - Automaiva

Apollo vs Clay vs ZoomInfo vs Sales Navigator: Real Cost Comparison for B2B SaaS Teams 2026

May 7, 2026May 7, 2026 by Automaiva Editorial

Apollo starts at $49/seat/month. ZoomInfo starts at $14,995/year. Clay advertises $149/month but most teams spend $4,200 to $9,600 annually. This guide maps the real cost at every team size, exposes the hidden fees, and tells you exactly when to switch.

How to Build a Lead Enrichment Workflow That Actually Runs Itself: The Step-by-Step Implementation Guide for B2B SaaS Teams (2026)

April 25, 2026April 25, 2026 by James Cavill

Lead enrichment workflow automation diagram showing trigger enrich score route and notify steps for B2B SaaS teams using Clay HubSpot and Make in 2026

Most B2B SaaS teams spend 20 to 40 minutes researching every lead manually before writing a word of outreach. This guide shows the exact step-by-step build for a lead enrichment workflow that triggers the moment a lead enters your system — enriching, scoring, routing, and notifying your rep in under 90 seconds.